Advanced Branding Strategy

Idris Mootee
CEO, Strategic Innovation Expert – 创新战略
Idea Couture Inc.

 

1/7 What is a brand? Definitions and taxonomies

 

2/7 How brands are build? Managing brand meanings

 

3/7 Luxury brand marketing keynote

 

4/7 – Understanding brand architechture

 

5/7 – Developing brand strategy 1.

 

6/7 – Developing brand strategy 2.

 

7/7 – Managing global brands

 
Dicussion threads and additional notes
 

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Tagged: brand, branding, strategy

Posted in: Advisory Insider, Digital Branding